We Are Ready. The skincare anarchy has begun!

Cocoon was founded by people from very different walks of life – it brings together extensive marketing, insight and agency experience without forgetting our dermatological and cosmetics business intelligence. We’ve worked with some of the world’s leading agencies and clients. We’ve also built robust technologies and run late stage funds. We believe in getting the right talent rather that it being tied to a specific location, employment format or timezone. We want the crazy thinkers, passionate doer’s and courageous advisors! Cocoon is based on loving what you do and creating something completely new. Cocoon has the most amazing diverse and talented team in Finland, Germany and the US.  But no country boundaries are going to keep us from making an impact!

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Nita sederholm / CEO & CO-founder

Nita has a background in connecting the dots between users, brands and services. She has been building brand strategies suitable for the digital age in China, Germany and Finland. Her main focus has for years been in digital service design and she has worked on numerous global transformation strategies such as HARTMANN, Faber-Castell and Wempe

Her main client for years was Beiersdorf where she built the digital transformation strategy for the dermatology business unit (Eucerin, Aquaphor) and rolled it out in over 50 countries. She worked on overseeing the transformation for four years over themes such as Atopic Dermatitis, Psoriasis, Hypersensitive skin (Rosacea), Ageing skin and Sun.

Nita's passion is skin and technology. She loves design, typography and bubbles. See her aesthetic here.  Nita has additionally created a design methodology called Contextual Data Driven Design


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